Ad Spend Tracking: How to Identify Wasted Ad Spend and Improve Client ROI in 2026
Your client has spent $5,000 on ads this month. Clicks are coming in, impressions look good, and the campaign dashboard is full of numbers. But when the client asks, “How much revenue did we actually get from this money?” the answer isn’t clear. That’s where the problem starts. Marketing agencies don’t just need to track […]