The Reporting Bottleneck: How a U.S. Agency Stopped Spending 40+ Hours a Month on Client Reports
The Problem Started at the End of Every Month At 9:10 on a Monday morning, the account team at a growing digital marketing agency in Austin, Texas, was already behind. The campaigns were running. Ads were live. SEO work was moving forward. Clients were expecting updates. But instead of looking at campaign performance, the team […]
How a 20-Person Marketing Agency Cut Monthly Reporting Time by 20+ Hours
The client reports were due on Monday. By Friday afternoon, the marketing team was already preparing them. One person was checking Google Ads. Another was exporting GA4 data. Someone else was pulling social media numbers. The account managers were checking spreadsheets, fixing missing data, and asking the same question again and again: “Which number is […]