What do custom metrics mean?

Custom metrics are data points that you define within StatNexa. Rather than relying solely on default metrics from integrations, you can create a new metric by assigning it a unique name, selecting its type, and specifying how it should appear in dashboards or reports. This flexibility allows agencies to focus on tracking the metrics that are most critical for a specific campaign or client objective.

What are the main advantages of using custom metrics?

Custom metrics enable agencies to track KPIs tailored to their specific goals. You can name and configure each metric to match your preferred reporting style, monitor changes over time, and make data-driven decisions using a unique combination of data from multiple sources. These metrics allow agencies to customize reports according to client needs while keeping dashboards clean and focused, avoiding unnecessary or vanity metrics.

Is it possible to create custom metrics using data from multiple platforms?

Yes. You can easily merge data from multiple platforms into a single metric by creating a formula-based custom metric. This allows you to calculate totals, ratios, or averages across different channels, and compare the same metric across campaigns or time periods—all within one clear, consolidated view.

How can custom metrics help to improve campaign performance and reporting for clients?

Custom metrics give agencies full control over their reporting by allowing them to track the data that truly drives results. Rather than depending on default metrics, you decide what matters most—whether it’s a particular conversion goal, a blended cost-per-lead, or a tailored ROI calculation. This approach makes it easier to identify successful strategies, quickly spot areas that need improvement, and deliver clear, actionable insights to clients that directly inform optimization decisions.

How simple is it to create custom metrics in StatNexa?

Setting up a Custom Metric is easy. From the left-side navigation bar, click on “Custom Metrics.” Then, in the top-right corner, select “Create Custom Metric.” Provide a name, select the type, choose the relevant data sources, and define your formula or data input. Once created, the metric will instantly appear on your dashboard, and you can edit or adjust it anytime as your reporting needs evolve.

Make your reporting more easier with Custom Metrics

SEE WHAT TRULY MATTERS

Precise Insights for Every Client

With Custom Metrics, monitor the exact performance indicators aligned with your clients’ business goals. Concentrating on the most relevant data allows you to uncover deeper insights, enhance campaign performance, and provide transparent, actionable reports.

By highlighting what truly matters, your agency can make smarter decisions and showcase measurable value to clients every step of the way.

An example shows how with StatNexa custom metrics feature you can monitor the exact performance indicators aligned with your clients

An illustration of how with custom analytics metrics feature, turn complex marketing data into insights that matter

Make Data Easy to Understand

Custom Metrics That Tell the Story

Turn complex marketing data into insights that matter.

With Pernonalized Metrics, you can highlight key KPIs, combine multiple metrics into clear, concise reports, and emphasise results in a way clients can easily grasp. Streamlined reporting builds trust, demonstrates value, and positions your agency as a strategic partner focused on growth.

DATA-DRIVEN OPTIMIZATION MADE SIMPLE

Enhance Campaign Performance with Custom Metrics

Take control of campaign performance with custom data metrics that provide clear, actionable insights. Analyse detailed, client-specific metrics to make informed adjustments and optimize strategies effectively.

The result: improved campaign results, higher ROI, and clients who see the true value of your agency’s work.

An image that describe how a campaign performance analysis can be done better with StatNexa custom data metrics solution

Intuitive Report Builder

Transform data into compelling stories with our ... intuitive drag-and-drop editor. Focus on the metrics that matter, present them clearly, and let your clients see the real impact of your work. Free your team from manual reporting and build unshakeable client trust. More

Customizable White-Label Reporting

White-label reporting isn’t just about aesthetics, ... it’s about crafting a story your clients can trust. Turn metrics into tailored, branded dashboards and reports that align with each client’s goals, guiding them toward success. More

An example of turning custom dashboard metrics into tailored, branded dashboards and reports that align with each client’s goals

Precision Performance Insights

Showcase campaign performance with precision ... using interactive dashboards that automatically convert complex data into meaningful visuals. No extra tools, no confusion—just clear insights that empower your clients to make smarter decisions. More

A screenshot that shows how with StatNexa custom report metrics automatically you can convert complex data into meaningful visuals

Celebrate Wins With Every Goal

Define precise goals and track progress ... effortlessly. Highlight key achievements with annotations, monitor performance trends, and showcase your clients’ successes in a clear, actionable way. More

With the StatNexa advanced metric configuration feature define precise goals of your agency and track progress effortlessly

Expert Support for Every Agency Need

Receive fast, reliable support from a dedicated ... team. Available 24/5 with live chat response times under a few minutes, we guide you through custom dashboards, metrics, and automated reporting—helping your agency operate efficiently while exceeding client expectations. More

An image that shows that StatNexa provide fast, reliable support and guide through custom dashboards, metrics, and automated reporting

Save Time and Work Smarter

Save hours every month by centralising ... essential marketing data from 80+ sources. Customize each dashboard and report, quickly replicate templates, and accelerate client onboarding. Free your team to focus on delivering outstanding results and growing your agency. More

A picture that define with StatNexa custom KPI tracking feature you can save time in report creation and work smarter

Frequently Asked Questions

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What are custom metrics in marketing reporting?

Custom metrics are user-defined performance measurements created to track KPIs that standard platform metrics may not provide. They allow marketers and agencies to combine existing data, apply formulas, and create measurements that better reflect specific campaign, client, or business goals.

How do Custom Metrics work in StatNexa?

StatNexa lets you create Custom Metrics by selecting data from connected sources and defining a formula using mathematical operators. Once created, the metric can be used in dashboards and reports to monitor performance alongside other marketing KPIs.

Can I create calculated metrics using formulas in StatNexa?

Yes. StatNexa allows you to build formula-based Custom Metrics using mathematical operators such as addition, subtraction, multiplication, and division. This makes it possible to create calculated KPIs such as blended cost per lead, total marketing spend, conversion ratios, ROI-related metrics, and other business-specific measurements.

Can StatNexa combine metrics from multiple marketing platforms?

Yes. Custom Metrics can combine data from multiple connected platforms into a single calculated metric. For example, an agency could combine advertising spend from different channels to calculate total marketing spend or create cross-channel performance measurements for consolidated reporting.

Can Custom Metrics be used in StatNexa dashboards and reports?

Yes. Once a Custom Metric is created, it can be added to StatNexa dashboards using the Custom Metrics Widget and displayed alongside other performance data. This allows calculated and standard KPIs to be presented together within the same reporting environment.

How can Custom Metrics help with cross-channel marketing reporting?

Custom Metrics can consolidate related data from different marketing channels into unified measurements. Instead of evaluating each platform separately, marketers can calculate cross-channel totals, ratios, averages, or efficiency metrics to better understand overall campaign performance.